Defining Marketing Paper

Defining exchange Paper University of Phoenix MKT 421 - trade February 2, 2009 trade sell is a very important to the success of whatever system of rules. Marketing concentrates originally on the buyers or consumers. In well- close-fitting organizations maven trade functions precede the represent of a convergence. Marketing has many a(prenominal) definitions. The best definitions for merchandising ar focused primarily thickening relationships and customer satisfaction. What is Marketing? The American Marketing Association defines marketing as organisational function and a set of turnes for creating, communicating and delivering order to customers and for managing customer relationships in ways that benefit the organization and its stakeholders (American Marketing Association, 2007). The Encarta Online encyclopaedia defines marketing as the exhibit by which a harvest-time or service originates and is thence priced, promoted, and distributed to consumers (Encarta Encyclopedia, 2008). My ad hominem definition of marketing is obviously customer satisfaction. The marketing process involves the planning, advertise, distributing and selling of merchandises and run to customers for the customers authentic and future needs and wishings.

The Importance of Marketing Marketing is one of the nigh important aspects of growing a demarcation and is an investment that die out pay for itself over again. Marketing is the center of the vexation and is oft misunderstood, or ignored due to a lack of time, resources or knowledge of its potential. Marketing is often mistaken for selling or advertising, it involves much more. Marketing in an organization covers alliance culture and employer branding, reputation, colloquy and ethics, market research, pricing, distribution, new business and product development as well as advertising and promotion. This makes it solve that the absence of marketing would mean there would be no exchange of goods and services and without marketing there would be no businesses. Planning, organizing, directing and controlling the decision-making regarding product lines, pricing, If you want to get a full essay, order it on our website: Ordercustompaper.com

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