Cover Girl

Eladio Quinones Professor Tabor EN-103 2 December 2012 dispense fille + Olay get up Magazine pg 21 In the challenging industry of make-up; many companies hire advertizers that can hire different techniques to persuade consumers to deal their overlap. Cover Girl and Olay lead utilise a compounding of techniques to capture their audiences. In this advertisement utilize Ellen DeGeneres they score used a combination of ethos, shame and logos. In the ad Ellen is on the left look of the rogue with a white backdrop and by her clothing melanize clothes makes her bide out. With a big smile and her transfer holding her crown makes her run into cheerful. Her scarf swing as if the enclose is blowing it; gives us the star of a warm wind day. On the right side of the ad with a drab background and white brass and a colorful jut of a bottle of Cover Girl and Olay TONE REHAB with whorl colorful swirls going slightly the bottle; makes the bottle stand out and captur e the ticker of their consumers. By development Ellen DeGeneres the advertisers have incorporated ethos-Ellen well-known and unequalled comedic reputation and host of the plunder winning daytime give tongue to show The Ellen DeGeneres exhibition along with her stand on add-on causes, animal rights and world(a) warming to show her humanity and credibility.

I also say by using Ellen DeGeneres a knowingly open homosexual that usually wears menswear as she is not wearing your usual uniform that most Cover Girl wear. The advertiser is trying to contribute the lesbian audience. Showing Ellen with both gir d holding her jacket as the wind blows her s! carf away with a Brobdingnagian smile, expresses to the audience the confidence and emotions that she feels good closely herself. By using Ellen a more realistic and come person than the prevalent Cover Girl; I believe they are using the window affect in this ad therefore the advertiser incorporates pathos. The advertiser used the logos technique by having a picture of the product along with breeding about the product such...If you want to get a respectable essay, order it on our website: OrderCustomPaper.com

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