Gender Socialization by the Toy Industry

The message of gender enculturation being imposed upon young electric shaverren sublimin tout ensembley becomes quite obvious when atomic number 53 observes the Wal-Mart tinker department from an unbiased viewpoint. Normally when I venture into the toy department, which is more or less always against my will, Im on a swift mission. discovery a toy to reward my 3 year old nephew with later a good week of dayc atomic number 18 and get the heck out of there. How forever, when youre child free and walking the aisles, you become bombarded with gender driven propaganda.You cypher an aisle that might as well say For Boys Only at the entrance. Taking a look around you knock against cars and trucks packaged in oversized, b rightlyly or dark colored boxes splattered with images of little boys gayly playing with the toy all over the box. You pass fire trucks, police force cars, race tracks, cowboys, astronauts and construction toys, all clearly portraying them as Boys Toys so vividly all theyre missing is a button one can push that will shout This is so not for girls On a trip to the next aisle over you become overwhelmed by bright pink or pastel boxes, decorated with flower images or sparkly pictures of little girls playing with the toy. You pass Barbie with her plastic blonde haircloth and plastic dark-skinned eyes, next to her obviously less popular dark-haired friend, Teresa. Clearly this shows little girls what the ideal gorgeous woman should look like. Barbie shows a woman can conquer the world if shes dupeing the right outfit.She can be a CEO, flight attendant, lawyer, nurse, doctor, dancer, princess or astronaut and all she has to do is stand still, look pretty, have monstrously oversized breasts, and wear the right clothes. Who really wants their daughter to believe this is the ticket to success? You see the Easy Bake Oven with a enceinte glossy picture of deuce young girls baking a small desert. You see tea sets and vitiate dolls and all you come to find is that girls are being subliminally trained they are to be subservient, attractive, domestic and beautiful. They should be demure, domestic, and trained to raise children.I go forth the toy section a little nauseous. As a child I was given Hot Wheels cars and Barbies. I had a black big wheel with flames on it and an Easy Bake Oven. I had an ant elicit and a doll house next to each other in my childhood bedroom, and I think I turned out alright. Its sad to see childrens genders being shoved down their throats by propaganda, peculiarly now that we have male nurses and women in congress however, pink is for girls and blue is for boys according to the advertising and toy industries, and I doubt that will ever change.