Max Hamburger Essay Example for Free

easy lay Hamburger EssayHistory- Established in 1968, soap was the maiden burger fast food chain in Sweden. Their founders Curt Bergfors and Britta Anderson opened their first restaurant in Gallivare, high up in the northern part of Sweden. pocket is a second generation family owned company run by the sons of founder Curt Bergfors. The name Max stems from founders nickname. The founder, Curt Bergfors is gloss over active in the company as Chairman of Board, and family still owns 1000 percent of the company.Richard Bergfors is the companys President and Christoffer Bergfors is the Vice President. Market Analysis 2007 was the course when Max took a good hard look at themselves, in terms of modality change. After hearing the reports of how global warming is affecting their planet, Max started thinking on how to make a change? Max realized that they were part of problem but they also want to be part of solution. Max conducted a climate inventory that also included their suppl iers. In assistance with the Natural Step and UW, Max analyzed the entire production chain.The direct climate impacts were analyzed using the Greenhouse Gas Protocol, which also forms the basis for international ISO standards, 14. 065. The analysis included energy consumption in buildings, transports, packaging, and the climate impacts from each various(prenominal) ingredient. In food production the main contributors to the greenhouse effect are carbon dioxide, methane and nitrous oxide. They soon realized that that in their business, the meat in their hamburgers was the superlative source of the emissions.