Communication Institutionnelle

Strategic management Etude de cas 1- rig out SWOT orchard apple tree Strenghts Good report card among consumers forever with innovative intersection points (ipod the first portable music player) A amply turnover and the family is quoted on stock They have their take operating constitution (Linux) Customer homage to the cross out it create a association among users of Apple An operating arranging to a greater extent intuitive than Microsoft. Weaknesses Steeve Jobs wipeout destabilized the blur Product prices argon high than other competitors products Lack of flexibility (you smoket install freewargon)Opportunities Young children are using more and more products such(prenominal) as Iphone, Iphone to play. Gap between prices of iphone and mechanical man who is closing. Threats The androids are developing their own applications (andoid mart) stretch of computers with batteries that have autonomy from 9am (DELL) Tablet PC are becoming more neighborly (pri ce) with competition SWOT Samsung Strenghts Highly proficient and developed products Create their operating system for mobile phone (Bada system) Quick registration to competitors innovations Several sector are cover (tv, laptop, computer ) if loss of silver, its call off by other sectors Reputation of the brand = high-tech Weaknesses Several sectors covered brand catchall Creating products from the competition forger The operating system Bada is new it is not led bugs, pretermit of applications Opportunities Growing on Indian market Positive brand in foothold of consumers = reference Threats Increase in prices of raw material Strong competition on the various markets covered by samsung. 2- Which generic dodgingAbout the generic strategy, Apple applies the broad differentiation strategy. Indeed, Apple differentiates with his high quality products, the service that they propose (Apple community) has if they products are realized for the best. The generic strate gy of Samsung is more popular. Even if its a very technical brand, they play on the embody of the product. They dont change the quality of the product but they only hand over to reduce the cost of production. So, its a cost leadership strategy thats using at Samsung Corp. 3- Analyse strategyApple has an international reputation in the field of high-tech with innovation, and esthetics of its products. With this reputation the company can afford to hold higher price than competitors. Those prices select customers and thereof reduce the target brand. Apple makes its products in front with original advertising campaigns, and sells a preview creating an enthusiasm that the consumer side and thereof a large increase in sales (600 000 iphone4 sold the first day of sale). Samsung operates on the appearance of cheaper products while retentiveness product uality. This strategy is possible enliven by the technologies of competitors and produced at lower cost. also the fact that Samsun g produce several merciful of high-tech products, avoids large losses of money if failure. 4- Suggestions/recommandations based on analysis of strategy Samsung should develop its own designs and technologies so that flakes of the forger image with consumers. Apple, however, with more elitist strategy should democratise its prices on some products to make its product more accessible to smaller budgets.